Kent Gränicher
Managing Director, Switzerland at BCD Travel
Kent Graenicher is an experienced managed travel professional with a thorough knowledge of hotel and transport programs, meetings and events, and travel agency relationship management.
As managing director of Switzerland, he is responsible for all aspects of BCD’s activities including overseeing overall decisions that affect profitability and supervising the operational services and commercial account management.
Prior to joining BCD, Kent spent 12 years leading UBS’ Swiss Travel Team in operations and supplier negotiations. He also directed the implementation and management of UBS’ online booking tool. He started his travel career in 2002 as a project manager for Artsession/Cotravel where he was responsible for the planning and implementation of events and group trips. In 2005, he joined Knecht Reisen as product manager for the U.S. and Canada where he focused on the technical management of the team, product purchasing and relationship building with business partners.
He lives in Arisdorf, Switzerland.
Speaker topics:
- Travel industry in Switzerland
- Travel management
- Business travel trends
- Implementation & management of business travel programs