A recent Business Travel News story describes how U.S. managed health care firm Anthem worked with BCD Travel and its consulting arm Advito to develop an employee engagement campaign to incentivize healthy traveler behavior.
Cindy Heston, director of travel and events for Anthem—formerly known as Wellpoint—described the campaign to BTN. It targets employee engagement in wellness and encourages use of a fitness app that provides personalized health and wellness recommendations to travelers on the road. Secondarily, the program helps drive compliance to preferred air and hotel suppliers.
“From the travel manager standpoint, you sometimes feel like you’re an outsider looking in on an organization,” Heston told BTN. “This campaign really brought us back into the fabric of the company, supporting wellness and healthy behaviors.”
