Keeping employees happy, productive and safe on the road is the No. 1 priority for a California company with annual travel spend of US$140 million and 10,000 employees who take at least one business trip a year.
The corporate travel manager rolled out BCD Travel’s TripSource® traveler platform to make it simpler for travelers to manage itineraries, self-book hotels and get trip updates, relevant policy information and safety alerts anytime, anywhere. His challenge was traveler adoption of the TripSource app.
As outlined in a new case study, the solution was an eight-week Traveler EngagementTM campaign from business travel consultancy Advito. The Advito team:
- Created a brand for the company’s travel program
- Crafted visually appealing graphics
- Designed customized, compelling content to raise traveler awareness
The Traveler Engagement campaign included:
The result: TripSource adoption doubled over the course of the campaign and then kept growing. A year after the campaign launched, more than 4,100 travelers had signed up for TripSource—nearly a 400% increase in users. “Once travelers tried TripSource, they really liked the convenience it added to their trips,” the travel manager said.
“The Advito team had terrific ideas,” he said. “Traveler Engagement was definitely worth the investment. We’ve gotten every penny back and more.”
