Pharmaceutical company simplified visa process maximizes attendance at African meeting
Challenge
A New York-based pharmaceutical company planned to bring together health care professionals from across Africa at a meeting in Tanzania, where visa approvals are complex.
Approach
BCD Travel and BCD Meetings & Events collaborated to collect documents from attendees to meet Tanzanian immigration requirements. That meant attendees didn’t have to go to local consulates to apply for visas.
Results
The smooth and efficient visa-approval process boosted attendance and allowed meeting-goers to concentrate on their educational sessions.
Attendees were freed from visa hassles and could focus on the substance of the meeting—improving public health across Africa.